Project Overview
In 2024, I worked with the same agency and creative team behind the Moo & Brew Festival to bring a brand-new event online: Yacht Rock Revue. Unlike Moo & Brew, this event was a one-off show, but it still needed a polished digital presence that matched the event’s energy and style.
📍 Location: Charlotte, North Carolina
📅 Year: 2024
🛠️ Tech Stack: Cloudways, WordPress, Oxygen Builder
The Challenge
The team provided strong visual assets and a clear creative direction, which made the job more straightforward than the festival websites. Still, every project like this comes with its own unique challenges:
- Brand Translation: Ensuring the design reflected the Yacht Rock Revue’s playful, retro style.
- Responsiveness: While easier than Moo & Brew, careful layout tuning was still needed for smaller screens.
- Performance: Optimizing for speed and traffic, even if the event was a one-off.
The Process
- Creative Handoff
- The event’s creators supplied poster-style graphics and layouts as a starting point.
- From there, I worked to adapt the designs into a full web experience.
- Development Build
- Infrastructure on Cloudways for hosting.
- WordPress CMS for easy content management.
- Oxygen Builder for layout flexibility and custom styling.
- Responsive Design
- Unlike Moo & Brew, this site adapted more naturally to mobile.
- Breakpoints and layout shifts were smoother, which sped up production.
The Result
The final Yacht Rock Revue website provided a lively, fun digital home for the event—mirroring the festival feel but tailored for a single-night experience.
- Easy-to-navigate design.
- Smooth responsiveness across devices.
- Strong visual tie-in with the event’s branding.
Although simpler than Moo & Brew, the project was rewarding and enjoyable, especially in bringing a new concept to life alongside a familiar creative team.
Reflection
The Yacht Rock Revue site demonstrates how not every project has to be technically heavy to be creatively fulfilling. While it was lighter on complexity, it still required thoughtful design translation and reliable infrastructure. Most importantly, it was a lot of fun to work on—a great reminder that sometimes straightforward builds can still be standout portfolio pieces.
