Project Overview
The Moo & Brew Festival is Charlotte’s annual celebration of craft beer, burgers, and live music. Initially dubbed Moo, Brew & Barbecue, and featuring Barbecue as well; it was renamed for the 2023 edition. For both the 2022 and 2023 events, the festival team needed a website that captured the energy of their vibrant poster designs while being fully functional, scalable, and mobile-ready.
What started as a single poster quickly evolved into an ambitious digital build—bridging design, development, and infrastructure.
📍 Location: Charlotte, North Carolina
📅 Years: 2022 & 2023
🛠️ Tech Stack: Cloudways, WordPress, Oxygen Builder
The Challenge
The Moo & Brew team and their agency originally provided only the poster artwork as the design direction. Later, we received XD and Figma files that more directly translated the poster into digital layouts.
The main challenges included:
- Design Fidelity: Replicating the bold poster aesthetic while making it functional on the web.
- Responsiveness: Adapting a very poster-like design into layouts that worked seamlessly on mobile, tablet, and desktop.
- Scalability: Building infrastructure that could handle festival traffic spikes.
The Process
- Poster → Prototype
We began by converting the poster artwork directly into an interactive prototype.
[Insert image: Original 2022 poster] - XD & Figma Conversion
With agency-provided XD and Figma files, we refined layouts into web-ready components.
[Insert image: Screenshot of XD/Figma design] - Development
- Cloudways hosting for reliable performance.
- WordPress for flexible content management.
- Oxygen Builder for precise control over complex layouts and responsiveness.
- Testing & Responsiveness
The design required custom breakpoints and component restructuring to maintain fidelity on smaller screens.
The Results
The final websites for 2022 and 2023 were dynamic, highly visual, and true to the original poster style while remaining user-friendly and responsive.
- 2022 Website – poster-inspired, bold color palette, and immersive first impression.
- 2023 Website – evolved with updated artwork and branding, while retaining the recognizable Moo & Brew look.
Both versions successfully supported heavy traffic during ticket sales and provided a clear hub for festival-goers to access schedules, brewery/vendor listings, and ticketing.
Reflection
The Moo & Brew websites were among the most design-intensive WordPress projects I’ve delivered. They showcased the flexibility of Oxygen Builder for turning static poster artwork into dynamic, responsive websites—and pushed the boundaries of how far WordPress can go in terms of design fidelity.
This project stands as a great example of bridging branding and technology to deliver a unique digital experience for a high-profile event.